SK-II
Waking Up with Ni Ni.
Strategy.
Copywriting.
Concept.
Film editing.
Directed by CHARLES MEHLING.
Huge Singapore. 2016.
One of SK-II's key ambassadors is Ni Ni, an popular actress & model from China. Unlike other celebrities, Ni Ni is more than just a stoic, pretty face; she has a bubbly, lively personality, full of fun and energy.
We created a series of videos for WeChat and Instagram that needed to feature a range of SK-II's key products but could also authentically showcase her energetic attitude.
I edited half of the films, which served as reference for our editor to do the rest of the batch.
↟ A :60 video showing Ni Ni's ritual in the morning: waking up, playing with her cat, and using her SK-II.
↟ A series that playfully highlights key products and how Ni Ni applies them.
