Motorola
Moto E.
Strategy.
Copywriting.
Droga5. 2014.
The Moto E isn't going to wow you with its specs, its speed, or its style. But, it doesn't need to. It's built to last and priced for everyone.
To prove that durability isn't just a marketing bullet point, we put it to the test. A drop test.
The phone went onto become Motorola's best-selling smartphone ever.