TBWA\MEDIA ARTS LAB. 2008-2010.
After college, I stumbled into a dream job. It was 2008, the iPhone was a year old, and the App Store was just about to launch. The planning department at Apple's agency, TBWA\ Media Arts Lab, figured they should hire someone just in case apps became a thing.
I got hired. And apps definitely became a thing.
For 2 years, I was the first line of defense for anything app-related, which eventually grew to encompass basically everything Apple did. My role straddled strategy, creative, and production; responsibilities included rigorous research, helping creatives understand which apps were good, what parts of the apps were interesting, long hours on set, and, yes, playing a lot of iPhone games.
While at MAL, I launched the App Store and the iPad, worked on countless iPhone demos, contributed to iconic campaigns like Mac vs PC and iPod Silhouettes, had a crack at rebooting Think Different, won a Gold Effie, and much much more.
Not a bad first job.