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Facebook — Moments

 

Facebook
Moments.

Strategy.
Concept.
Copywriting.


B-Reel NYC. 2015.

 

Don't you hate when you go somewhere with your friends and each of you has like 3 pictures you want, but there's no easy way to share them? Facebook Moments solves that problem, with an app that lets you share those moments with the people who were there.

We launched the app with a colorful, playful film, showing a variety of fun situations in which the app would be most useful.

I concepted & wrote the script, which was illustrated & animated by B-Reel's in-house team.

Facebook loved the work so much, our team eventually created additional iconography so the in-app visuals would match the promotional materials.

 
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